John Kluge, Contributor
When English poet John Donne
wrote his famous line “No man is an island,” some 389 years ago, he was
forecasting the future of social innovation. Donne was thinking
metaphorically of course, but his point that we are all part of the
larger fabric of humanity applies to a much more literal trend I
discovered in recent travels to two island nations—Japan and Iceland.
That old mantra of think globally, act locally is out. Japanese and
Icelandic businesses are replacing it with think globally, act globally,
and they are doing it in the pursuit of
double, if not triple bottom lines.
While in Japan this month to speak at TEDxTokyo, I met with Imai Shigeo, an inventor who leads the R & D department for the Japanese company Lixil, a global leader in the building materials and housing equipment industry. Their holdings include both Inax and American Standard toilets companies. Imai-san had just returned from a visit to Nairobi, Kenya to learn about the city’s current sanitation, hygiene, and water infrastructure. Here’s what he found—that in Nairobi, a city of 41.6 million people, 28 million people are without access to sanitation. Kenya as a whole faces frequent droughts & water shortages and is considered a water scarce country. The sanitation and water crisis is especially worrying in urban slums and informal settlements, which are only becoming more populous with recent urbanization. Lack of access to sanitation is a devastating blight on humanity that affects some 2.5 billion people worldwide. In Nairobi, water, sanitation and hygiene related illnesses and conditions are the number one cause of hospitalization in children under age five.
Imai-san had a sense of urgency about Nairobi’s water and sanitation
situation; he was convinced that because of both rapid urbanization and a
recent commitment by the Kenyan government to install toilets in
Nairobi, the next two years are crucial to building a sustainable
infrastructure for Kenya’s capital. As of now the Kenyan government
plans to install traditional, water-consuming toilets in Nairobi, which
would seriously increase the water problems of the already drought-prone
capital. Heavy water consumption would result in ground water being
absorbed, which could endanger neighboring water sources vital to nearby
animal reserves. While delivering water and services to fast-growing
cities like Nairobi will boost the growth of local economies, for these
economies to thrive these services must be delivered intelligently and
sustainably—Imai-san believes Lixil might have an opportunity to work
with Kenyans to show other similar African cities the right path to
providing sustainable sanitation infrastructure that could help solve
the water issue.
From June 1-3 at the Tokyo International Conference on African Development (TICAD V), Lixil will showcase an “infrastructure-free” micro-flush toilet and compost facility powered by renewable energy that also includes a built-in rainwater purification system. For Lixil, and its incredible innovators like Imai-san, this technology represents more than a new product—it’s an answer to the water and sanitation crisis half a world away and one that I hope Toilet Hackers, the social enterprise I co-founded last autumn, will find a way to implement in partnership with Lixil in the months and years ahead.
Having left Japan with a renewed sense of optimism, I flew to Reykjavik with my girlfriend Katherine for a short weekend respite. Katherine and I both enjoy meeting other entrepreneurs taking on wicked problems, so it was a pleasant surprise to meet Tanja Wohlrab-Ryan, the co-founder of Start Up With Purpose, who is kickstarting the Icelandic social enterprise movement, while exploring Reykjavik. Tanja told us that while Iceland’s social enterprise community is still in its infancy, it already has a strong precedent for double bottom line companies—take for example Össur, a prosthetics company that has done work all over the world- providing prosthetic limbs, training, and equipment to people maimed by landmines from Bosnia-Herzegovina to Afghanistan. Ossur also supports countries recovering from natural disasters—since the 2010 Haiti earthquake they have partnered with the University of Miami’s Project Medishareto contribute critical orthopedic products and prostheses to thousands of survivors and before that in Sichuan, China.
Össur reached a milestone in 2011 by formally committing to the UN
Global Compact principles in the areas of human rights, labor, the
environment and anti-corruption and has since made these principles part
of its strategy, culture and day-to-day operations. Össur’s s
commitment to innovation and advanced technologies has helped to give
new confidence to millions of people with impaired mobility—for this
company, and for new, double-bottom line Icelandic companies yet to be
founded, the future is bright.
Change doesn’t happen over night, but if we think of ourselves less as individual islands and more as part of the whole, as John Donne’s poem reminds us, then perhaps some of the world’s most wicked problems might get solved after all. Remember, we’re all in this together.
“No man is an Iland, intire of it selfe; every man is a peece of the Continent, a part of the maine; if a Clod bee washed away by the Sea, Europe is the lesse, as well as if a Promontorie were, as well as if a Mannor of thy friends or of thine owne were; any mans death diminishes me, because I am involved in Mankinde; And therefore never send to know for whom the bell tolls; It tolls for thee.” –John Donne, 1624
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double, if not triple bottom lines.
While in Japan this month to speak at TEDxTokyo, I met with Imai Shigeo, an inventor who leads the R & D department for the Japanese company Lixil, a global leader in the building materials and housing equipment industry. Their holdings include both Inax and American Standard toilets companies. Imai-san had just returned from a visit to Nairobi, Kenya to learn about the city’s current sanitation, hygiene, and water infrastructure. Here’s what he found—that in Nairobi, a city of 41.6 million people, 28 million people are without access to sanitation. Kenya as a whole faces frequent droughts & water shortages and is considered a water scarce country. The sanitation and water crisis is especially worrying in urban slums and informal settlements, which are only becoming more populous with recent urbanization. Lack of access to sanitation is a devastating blight on humanity that affects some 2.5 billion people worldwide. In Nairobi, water, sanitation and hygiene related illnesses and conditions are the number one cause of hospitalization in children under age five.
Kibera is the biggest slum in Africa and one of the biggest in the world
From June 1-3 at the Tokyo International Conference on African Development (TICAD V), Lixil will showcase an “infrastructure-free” micro-flush toilet and compost facility powered by renewable energy that also includes a built-in rainwater purification system. For Lixil, and its incredible innovators like Imai-san, this technology represents more than a new product—it’s an answer to the water and sanitation crisis half a world away and one that I hope Toilet Hackers, the social enterprise I co-founded last autumn, will find a way to implement in partnership with Lixil in the months and years ahead.
Having left Japan with a renewed sense of optimism, I flew to Reykjavik with my girlfriend Katherine for a short weekend respite. Katherine and I both enjoy meeting other entrepreneurs taking on wicked problems, so it was a pleasant surprise to meet Tanja Wohlrab-Ryan, the co-founder of Start Up With Purpose, who is kickstarting the Icelandic social enterprise movement, while exploring Reykjavik. Tanja told us that while Iceland’s social enterprise community is still in its infancy, it already has a strong precedent for double bottom line companies—take for example Össur, a prosthetics company that has done work all over the world- providing prosthetic limbs, training, and equipment to people maimed by landmines from Bosnia-Herzegovina to Afghanistan. Ossur also supports countries recovering from natural disasters—since the 2010 Haiti earthquake they have partnered with the University of Miami’s Project Medishareto contribute critical orthopedic products and prostheses to thousands of survivors and before that in Sichuan, China.
Ossur & Project Medishare have helped
over 10,000 patients with access to prosthetics and rehabilitation
following the Haiti earthquake of 2010
Change doesn’t happen over night, but if we think of ourselves less as individual islands and more as part of the whole, as John Donne’s poem reminds us, then perhaps some of the world’s most wicked problems might get solved after all. Remember, we’re all in this together.
“No man is an Iland, intire of it selfe; every man is a peece of the Continent, a part of the maine; if a Clod bee washed away by the Sea, Europe is the lesse, as well as if a Promontorie were, as well as if a Mannor of thy friends or of thine owne were; any mans death diminishes me, because I am involved in Mankinde; And therefore never send to know for whom the bell tolls; It tolls for thee.” –John Donne, 1624
========================================================================================== Explode Your INCOME. Make more money with a powerful online Home Business. You can earn a Full time Income on a Part Time basis while keeping your current Job. When you Love the Idea of Network Marketing and Residual Income, but HATE Cold Calling & Having to Pitch your Friends and Family... You Earn cash while Surfing the Web. Earn cash for Referrals with Trusted Programs. Check it out:
1. You’ve got to have a website or a blog, of course the easiest and most practical Way to Promote Referral Items.
2. Use Valid Email Address.
3. Signing up free for an account with a payment processor such as "Payza".
4. With this in place, join various network sites hosting merchants' products/services. There's usually no charge. You join; you get your own referral link code, so that you can send people to the destination with your own code branded into it. This way, the merchant can determine that the sale was originated by you and you earn a commission.
5. Choose from the more popular sites for information and/or hard products or services. Many of the products or services offer very generous commissions.
6. You can also examine the links that appear on www.fortunefair.com and join the sites.
We have spent the time and put in much effort to create for you something extraordinary! Go to the websites, relax, watch the videos, and get ready...they Can Easily Make you Financially Independent and many more!. You will have more reliable ones as you continue to hang on with http://fortunefair.blogspot.com
7. Once you joined, just do a search in the network company to find your favorite product/service.
8. Grab your code and promotional creative, text, banners, etc.
9. Place the link on your website.
10. Go ahead and promote your website. You should get many visitors to your website in order to be able to get enough sales.
11. Do a review of the product/service of your website and make a recommendation. A very good way is to review products/services and point out their pros and cons and rate them according to their quality.
12. Even better is to have your own experience with that product/service and share it with your visitors.
13. Only a small number of your visitors are likely to follow your advice and buy and this also provided that you've done an honest and good job promoting it.
14. You should take a look from time to time in the stats in your account at the network company to see how you perform. The good thing is that you don't necessarily have to deal with the merchants. You can just join a reliable and reputable network hosting the products/services and doing all the work for you.
Click www.fortunefair.com to check out some of the best PTC sites.
More on this, read our previous post:
So what are the risks? With any new start up company you are at risk if the company doesn’t make it. Plain and simple. If you focus on promoting only one product, service, affiliate program or business opportunity and it doesn’t sell or the company goes down – you have nothing! But when you create multiple streams of income – if one of the streams dries up – it’s a bummer but not catastrophic.
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