Monday, 11 March 2013

Report: How Grammar Influences Your Income







Good grammar really is good business
I’ve talked about the costs of poor grammar before. There are no good excuses. The world has two billion English writers, according to Brad Hoover, CEO of Top Ten Reviews #1 ranked grammar software program, Grammarly. We can all attest, however, that it’s a far lower percentage of English speaking executives who communicate well.
But this week I came across a report that caught my eye (both of them, in fact): Grammarly recently completed a study of the LinkedIn profiles of 100 native English-speakers in the consumer packaged goods industry to see what they could learn. Among the 100 professionals examined, each had worked for no more than three employers over the first 10 years of his or her career. Half were promoted to director level or above within those 10 years, and the other half were not.



  • Professionals with fewer grammar errors in their profiles had achieved higher positions. The profiles of those who’d failed to achieve director-level positions within the first 10 years of their careers made 2.5 times as many grammar mistakes as their director-level colleagues.
  • Fewer grammar errors correlate with more promotions. Professionals with 6-9 promotions made 45% fewer grammatical errors than those who’d been promoted 1-4 times.
Clearly this report was an informal study with a relatively small sample size. It is also unclear whether the individuals who progressed came into their careers with strong language skills or if they acquired progressively better skills as they rose.
But the report clearly supports the premise that good grammar is a fairly accurate predictor of professional success.
Kyle Wiens, the CEO of iFixit, wrote earlier this year that he refuses to hire anyone with bad grammar. I agree with him (albeit my own company is a public relations business, so it’s fair to say that communicating effectively is the core of our living).
Weins maintains that grammar skills typically indicate positive workplace traits. According to Hoover, these may include:
  • Attention to detail. People who care about their writing demonstrate credibility, professionalism, and accuracy in their work. This is a highly valuable and essential characteristic. However, I have seen this trait taken too far. Early in my career a certain VP-level supervisor spent so much time finding and arguing the merits of every misplaced comma that it soon became apparent he was entirely missing the greater vision and goals of the organization. Privately, employees began referring to him as “Minutia Man.” Ultimately, the trait became so obsessive it contributed to the loss of his job.
  • Critical thinking. Knowing how to structure a grammatically correct sentence is typically a signal that you are able to analyze and explain other complex problems as well.
  • Intellectual aptitude. If you are a native English-speaker and have never made the effort to learn the difference between “it’s” and “its,” or “there” and “their,” especially given the access to easy look up tools in Office and Google, an employer might wonder what else you were too distracted or even too lazy to learn?
Brad Hoover notes that in Grammarly’s report there were virtually no spelling mistakes in the 100 LinkedIn profiles the company analyzed. This is likely because of the prevalence of spell check in most software programs (including LinkedIn) that provide alerts on this relatively simple function (although I have edited far too many pieces of copy, even by agency people and professional writers that failed to correct even the errors a basic Office spell checker caught. In PR this is what we refer to as a “career limiting move”.)  Conversely, grammar analysis is much more complex, and requires a much deeper understanding of the relationships between words. For this reason, Hoover believes (and I agree) that a deeper look at actual usage and grammar provides the better window into a job applicant’s skills, as well as their promotability over time.
I expect to hear many responses, and I realize that not all will be kind. But my position remains unchanged: Particularly in the age of increasing communications, companies that are looking to hire top talent are increasingly considering grammar to be one of the key predictors of a candidate’s future success. Grammar is clearly good for promotability as well. As Hoover puts it, “Good grammar is simply good business.” I agree.
What has your experience been with grammar and language skills in the workplace? Feel free to weigh in with your opinions and comments below.
Author: Cheryl Conner

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